Category: Podcast

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040: The Mental MacGyver: Unleashing High Performance with Dr. Robyn Odegaard
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040: The Mental MacGyver: Unleashing High Performance with Dr. Robyn Odegaard

The Mental MacGyver: Unleashing High Performance

Can’t quite figure out how to make impactful changes that will unlock your full potential and unleash high performance both in your personal and business life? 

In this episode of More Clients Less Effort, Tim Hyde sits down with Dr. Robyn Odegaard, affectionately known as the “Mental MacGyver.” With 15 years experience as a high-performance and business psychologist, Robyn shares her profound insights into achieving peak performance and overcoming mental hurdles.

The conversation delves deep into Robyn’s remarkable life journey, from growing up in a cult to navigating dysfunctional relationships and ultimately finding her true calling. Her candid storytelling highlights the power of resilience, vulnerability, and self-discovery, offering valuable lessons for anyone seeking personal and professional growth.

Tim and Robyn further explore the art of finding the right confidante or coach, as Robyn shares her insights on the challenges of navigating the coaching and therapy world. With her unique blend of empathy and insightful questioning, she guides listeners on how to overcome imposter syndrome and break free from limiting beliefs.

With a wealth of wisdom and lots of practical advice, this episode is a must-listen for anyone seeking to unlock their full potential, conquer inner demons, and achieve sustainable high performance in both personal and professional endeavours.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Dr. Robyn Odegaard? (00:14)
  • The critical points you need to identify to move forward (01:58)
  • Robyn’s backstory: Growing up in a cult, going through imposter syndrome, and the collapse of her first marriage (03:49)
  • Where Robyn’s competitive drive comes from (06:40)
  • Robyn’s early realisations and her second marriage (07:13)
  • Robyn’s learnings in life that translate over to business performance (11:35)
  • How people deal with the highs and lows in life and business: The emotional subconscious brain, the logical conscious brain, and importance of creating silence (14:12)
  • The value of finding a coach who is a perfect fit for you (17:07)
  • Reconciling resilience and vulnerability as an entrepreneur: The difference between men and women (18:52)
  • How Robyn systemises her business to get client attraction, conversion, and retention (21:47)
  • Quickfire questions with Robyn (26:34)

Resources

Atomic Habits by James Clear

Thinking in Bets by Annie Duke

The Drunkard’s Walk by Leonard Mlodinow

 

Quotes

“I’m really interested in what’s not working currently. You get a much better answer when you start asking, ‘What do you want to be different?’” – Dr. Robyn Odegaard

“If it’s a decision that you can make and then back out of easily, make it, see what happens, and then back out of it if it doesn’t work. If it’s a decision you can’t back out of, then you need to think about it a little more carefully.” – Dr. Robyn Odegaard

“As an entrepreneur we have to wear this armour of resilience. But at the same time, we have to also be incredibly vulnerable to learn and be adaptive to the changes we have to face.” – Tim Hyde

“The whole idea of marketing is to get people who have a problem to want it solved, and like you enough to want to solve it . And then you can just have a conversation about whether you’re a good fit or not.” – Tim Hyde

Get in touch with DR. ROBYN ODEGAARD

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039: Selling Made Simple with Reuben Swartz

Selling Made Simple

Do you absolutely hate the sales process, so much so that you dread Monday mornings because it means getting yourself back into the grind again? 

In this insightful episode of More Clients Less Effort, Tim Hyde interviews Reuben Swartz, founder of Mimiran, a CRM designed specifically for independent consultants. Reuben shares the start of his journey working at a software company to starting his own consulting firm, where he struggled with sales and marketing until realising he needed a better approach tailored for solo consultants.

Reuben discusses the importance of clearly defining your ideal client and having intentional conversations with them, rather than trying to be all things to all people. He explains how Mimiran guides users through this process, prompting them to specify exactly who they serve, what they do for clients, and their unique origin story.

Tim and Reuben stress that selling doesn’t have to feel sleazy — it’s about having authentic discussions aimed at genuinely helping those you’re suited to serve. They share actionable tips for leveraging your existing connections and staying top-of-mind through simple interactions like commenting on posts.

If you want to be equipped with practical tools for transforming sales from an energy drain into an enjoyable relationship-building process that consistently yields new clients, this episode is for you.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • An introduction to  Reuben Swartz? (00:20)
  • Reuben’s journey to software development (01:15)
  • Why Reuben favours working with owner/operator-led consulting businesses (06:30)
  • The reasons solo consultants seek help when they start out or begin to struggle in their business (10:59)
  • Two simple steps in the sales process (13:15) 
  • Why it’s challenging to narrow down who it is we serve (15:34)
  • How Mimiran helps consultants turn leads to conversations and the value of consistently connecting with the right people (21:57)
  • The Influence Pyramid (31:22)
  • Quickfire questions with Reuben (32:31)

Quotes

“Your sales process is really simple. Two steps — figure out exactly who you want to talk to, and talk to them. If you do those two things, good things will happen. And if you don’t do those things, you’re gonna struggle.” – Reuben Swartz

“This is the superpower we have. We can be intentional about who we’d really like to work with. This is going to make our lives so much easier, that’s going to let us have greater impact.” – Reuben Swartz

“There’s nothing so liberating as feeling like you have a healthy pipeline. I think one of the mistakes I made that I see time and time again people making is we don’t actively nurture our pipeline. We don’t have those conversations.” – Reuben Swartz

“People love to buy, but they don’t like to be sold to.” – Tim Hyde

“It’s not just visibility and credibility. It’s also likeability that helps you in business.” – Tim Hyde

“You’re probably better in your business than most people. But by doing everything, you can’t do the one thing that moves the needle the most.” – Tim Hyde

Get in touch with REUBEN SWARTZ

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038: Multi-Channel Strategies to Accelerate Conversions from Buyers to Advocates with Andrew Deutsch

Multi-Channel Strategies to Accelerate Conversions

Do you find it a challenge to develop eager advocates for your business? Are you spending a lot on marketing efforts, yet the returns are somewhat unsatisfactory? If so, this episode will provide the tips on how to amplify your marketing game. 

In this episode of More Clients Less Effort, Tim Hyde interviews Andrew Deutsch, a global marketing and sales consultant. He is also the head of Fangled Group, a strategic growth consultancy company. Tim and Andrew explore how to transform prospects beyond customers into raving fans who actively promote your brand.

Andrew shares how some big brands focus purely on marketing the emotional impact and ego boost their products deliver, not the features and benefits. Although this approach may be powerful for some, he emphasises the value behind flipping this traditional approach to highlight benefits over features when pitching any product or service to create maximum impact.

Tim and Andrew remind us that delighting customers also creates powerful advocates. Rather than just offering discounts, provide unexpected value-adds that solve additional problems for the same base price. Help them see you as a trusted expert who makes their life much easier. However, Andrew stresses that referral networks and a solid reputation built over time still drive most of his business.

Implementing multi-channel lead generation with both digital and real-world strategies is critical to efficiently turn more prospects and clients into vocal brand advocates. 

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Andrew Deutsch? (00:11)
  • What marketing is really all about (01:30)
  • What attracted Andrew into business (02:43)
  • Andrew’s first business venture and his first employment experience (05:17)
  • The 3 kinds of products that come to the market (08:36)
  • More on Andrew’s employment journey (12:30)
  • How proper research, particularly PE forensics, can benefit a business (14:14)
  • Differences in marketing a product-based business and a professional services business (17:48)
  • The value of knowing the persona of your consumers (19:58)
  • How Andrew attracts customers to his consulting business plus other practical marketing strategies (28:28)

Quotes

Marketing is really this whole customer journey that also talks about how you turn people who otherwise don’t know who you are, into advocates and promoters of you.” – Tim Hyde

“At the end of the day, if you’re not solving a pain, a problem that either people recognize or will recognize as soon as they see your product, you’re really not going far.” – Andrew Deutsch

“That’s the part where the magic comes.  Really understanding what the consumer wants and knowing the persona of the consumer you’re dealing with is, so that you can market to that persona.” – Andrew Deutsch

“Marketing is quite a complex beast.  And not just the attraction of new business, which is obviously the main focus of marketing, but asking, how do we take these customers and turn them into advocates of what we do.” – Tim Hyde

Get in touch with ANDREW DEUTSCH

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037: Building Confidence to Speak with Poise and Impact with Janeen Vosper
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037: Building Confidence to Speak with Poise and Impact with Janeen Vosper

Building Confidence to Speak with Poise and Impact

Are you one of the many people who feel uncomfortable speaking to an audience? Do you feel uneasy when all eyes are on you? 

In this episode of More Clients Less Effort, Tim Hyde interviews Janeen Vosper, an expert in sales and speaking who has decades of experience coaching teams and honing her presentation skills. They explore the differences between working for someone else versus running your own business, with Janeen emphasising her need for freedom and lifestyle design in her entrepreneurial journey.

Janeen shares that you need to skill up across a range of areas when you have your own business, whether becoming an expert yourself or knowing enough to manage others. She suggests really understanding tasks you don’t want to do yourself so you can create systems and ensure anyone you delegate to consistently delivers quality work.

Tim and Janeen also discuss the importance of being consciously aware of your words when presenting to have maximum impact. Janeen shares 3 key tips to improve your speaking and enhance message delivery.

You’ll walk away from this episode with a better appreciation about becoming comfortable with public speaking, especially with an audience that gives you their full attention, and understanding the value of being fearless in finding alternative routes when one path isn’t working, whether in business or life.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Janeen Vosper? (00:13)
  • Some of Janeen’s learnings when she first started Speech Perfect (03:32)
  • Why Janeen started Speech Perfect (05:39)
  • Biggest differences between employment and running your own business: The paycheck and having to gain a broader skill set (09:07)
  • The value of putting systems in place (12:08)
  • What Speech Perfect is all about (13:59)
  • The importance of being consciously aware when you’re speaking (16:11)
  • How these tools can help you efficiently deliver email sequences (18:32)
  • How Janeen utilises her video content (25:24)

Quotes

“It’s one thing getting other people to do it. But knowing that you can do it yourself, I think is so important.  To have a reasonable skill base across so that you can ensure people are doing their job.” – Janeen Vosper

“I think the main difference is that we have so many different skills that we need to learn to run a business, and you either need to be an expert in them, or you need to have just a reasonable idea of what you expect from this thing to be able to hire and have a mature conversation with the person who’s doing it.” – Tim Hyde

“If we get the systems in place, around how we do the thing we do, the goal or the outcome becomes more predictable.” – Tim Hyde

“My mission in life is to enable people to do what they don’t believe is possible.” – Janeen Vosper

 

Resources

Atomic Habits by James Clear

Last Man Standing by Steven Bradbury

Get in touch with JANEEN VOSPER

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036: Building a Business that Fuels Your Life with Kris Ward
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036: Building a Business that Fuels Your Life with Kris Ward

Building a Business that Fuels Your Life

Do you believe faster is always better and doing tasks yourself is more efficient? Stick around to find out why this mindset can sometimes be risky and unprofitable for your business. 

In this episode of More Clients Less Effort, Tim Hyde interviews Kris Ward, a team building and systems strategist and founder of Win the Hour Win the Day. She helps entrepreneurs create businesses that support their lives instead of consuming them.

Kris took two years off from her marketing business to care for her late husband, only to return and find it had grown despite her absence due to the efficient system she had put in place.

Many clients then asked her for help streamlining their own businesses, especially since none of them even realised she hadn’t been around. 

She explains her Win the Hour Win the Day philosophy focused on energy management over mere time management. This includes developing Super Tool Kits, a dynamic system tailored to each team member’s work. Additionally, her Win Team strategy sees team members as peers, allowing the business owner to gain more bandwidth to work on higher priorities, while team members develop a stronger sense of ownership for their work.

The key message Kris imparts is to build systems that move you from maintenance to creation mode, so you have the space for continuous refinement and innovation. The business will then be better equipped to fuel, not hinder, your bigger life vision.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Kris Ward? (00:27)
  • What superpower Kris would want (02:13)
  • How Kris realised her business acumen and what inspired her to pursue entrepreneurship (03:22)
  • The beginnings of Win the Hour Win the Day (05:01)
  • Bringing your costs down with the help of the 3Ds (11:24)
  • All about your Win Team and your What Is Next Team (14:38)
  • All about the Super Tool Kit (18:04)
  • The value of intrapreneurship in business (21:57)
  • One of Kris’ strategies for maintaining her business networks (23:47)
  • Quickfire questions with Kris (28:56)

Quotes

“Your business should support your life, not consume it. ” – Kris Ward

“We actually need to foster a greater sense of intrapreneurship amongst our team for them to own part of the process that they work on.” – Tim Hyde

“It’s not about being effective. What’s really being efficient is having less to do.” – Kris Ward

“If we make people feel that they are important to us, we will be important to them.” – Tim Hyde

Resources

Win the Hour Win the Day book

Get in touch with KRIS WARD