43: Behind Australia's Hottest Food Brands with David Burns

43: Behind Australia's Hottest Food Brands with David Burns

Behind Australia's Hottest Food Brands

Have you ever dreamt of having a food brand?

In this episode of More Clients Less Effort, Tim Hyde dives into the world of food and product development with his guest, David Burns, the founder of DJB Food Group and Creme Design. 

David shares his extensive experience and insights gained from a lifetime in the food sector, starting as a chef and transitioning to a corporate career at Coles before establishing his own successful businesses.

The conversation explores the common mistakes made by food entrepreneurs when presenting their products to major retailers and the importance of understanding the commercial realities, supply chain logistics, and conducting thorough consumer research to ensure product differentiation and resonance with the target audience.

David provides valuable advice on leveraging personal branding, storytelling, and consistent content creation across multiple channels, such as podcasts, social media, and email marketing, to build a strong reputation and effectively market your brand. He emphasises the power of sharing success stories, insights, and tips and tricks to establish thought leadership and attract new clients organically.

The discussion also touches on the future of marketing in the food sector, with David predicting the increasing influence of AI in content creation, as well as the growing importance of brand purpose, sustainability, and ethical practices in resonating with conscious consumers.

Altogether, this informative episode provides valuable lessons and, highlights the significance of strategic planning, personal branding, content marketing, and staying ahead of industry trends while maintaining a purpose-driven approach to product development and marketing.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is David Burns? (00:20)
  • Dave’s transition from chef to corporate career (03:34)
  • Tips to penetrate the major wholesalers and retailers in the food/supermarket industry (06:06)
  • How to position yourself and your businesses at the top of the market (08:36)
  • The value of consistency in your content strategy (11:13)
  • Quickfire questions with David (13:47)

Quotes

“You need to be a little bit careful what you wish for, because it’s hard work. You’ve got to be on the game, you’ve got to have your supply chain in check, you’ve got to be innovative, you’ve got to be good at developing relationships. And most importantly, you really need to work out how you’re going to have a profitable business.” – David Burns

“We use the podcast as a content creation tool to explore stories with customers and partners to then share and create content to post across multiple channels.” – Tim Hyde

“Doing something consistently, even if it’s only once a week, is actually more important than not doing anything at all or doing it inconsistently.” – Tim Hyde

“Have consistent content, share stories about what you’re doing, and put it out through social media on a consistent basis. It builds relationships with prospects so they feel like they know you. And if you don’t do that with some consistency, you won’t get the opportunity to create that relationship and the intimacy with the customer to bring them on.” – Tim Hyde

Get in touch with DAVID BURNS

                Creme Design

42: The Transformative Power of Self-Discovery with Jeff Sera

42: The Transformative Power of Self-Discovery with Jeff Sera

The Transformative Power of Self-Discovery

Looking deep into your inner self and cultivating self-love, self-confidence, and self-awareness will benefit both your personal and professional life.

In this engaging episode of More Clients Less Effort, Tim Hyde is joined by Jeff Sera, a self-development expert, Reiki practitioner, and founder of Food 4 Thought. Jeff shares his profound insights on the transformative journey of self-discovery, healing, and personal growth.

The conversation delves deep into Jeff’s transition from fleeing self-work in his early 20s to embracing the responsibility of recognising that our choices shape our reality. Jeff emphasises the importance of introspection, identifying limiting beliefs, and developing self-love and self-confidence to achieve true healing and fulfilment.

As Jeff recounts his experiences, he highlights the challenges of shedding old support systems that may no longer align with your new path. However, he stresses the rewards of looking inward, finding strength within yourself, and attracting like-minded individuals who understand and support your personal evolution.

The discussion also touches on the business implications of self-awareness, vulnerability, and effective communication. Jeff shares practical tips on how to build genuine connections, manage client relationships, and create systems that foster productivity and organisation, such as his unique note-taking and CRM processes.

Throughout the episode, Jeff offers valuable perspectives on cultivating mental fortitude, leveraging underrated tools, such as CRMs and support networks, and the importance of self-care routines. He leaves listeners with an earnest piece of advice — to embrace self-help resources early on, emphasising the transformative power of personal growth.

Overall, this thought-provoking conversation encourages listeners to embark on their own self-discovery journeys, embrace vulnerability, and develop the self-awareness necessary to create lasting positive changes in their personal and professional lives.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Jeff Sera? (00:10)
  • Why people generally don’t turn inward more often (01:27
  • Jeff’s backstory (03:18)
  • The Tall Poppy Syndrome (06:54)
  • Jeff’s biggest realisation: Recognising he’s actually in control in various situations he finds himself in and he has the freedom to choose how to respond (08:50)
  • How self-awareness and authenticity helps you stay aligned with your business values and goals  (11:00)
  • How effective and perceptive communication helps strengthen your influence and enrich your interactions with your team members (14:48)
  • The system Jeff uses to build his business (15:51)
  • The benefits of manually inputting data first before transcribing into your CRM (19:24)
  • Quickfire questions with Jeff (23:51)

Resources

Pinnacle AI

Quotes

“The truth of the matter is you’re in control of everything. Which means that anything that you’re unhappy with in life today is your responsibility.” – Jeff Sera

“Our perspective creates our reality. It’s all words until you experience it, and you live it, and you start to see the pattern of how much we control.” – Jeff Sera

“Communication is very interesting.  You can say the same thing to five different people and you will have five different interpretations. So learning how to effectively communicate with the individual in front of you is extremely important, especially as a business owner.” – Jeff Sera

“We need our ego to be resilient for all the knocks we take in business. But we also need to be vulnerable enough to recognise our own emotions in this particular space.” – Tim Hyde

Get in touch with JEFF SERA

041: Networking and Referral Marketing with Frank Agin

041: Networking and Referral Marketing with Frank Agin

Networking and Referral Marketing

Are you networking and pitching, yet still struggling to attract loyal clients to your business? 

In this episode of More Clients Less Effort, Tim Hyde interviews Frank Agin, an expert in networking and referral marketing. Frank shares his journey from being a corporate lawyer to founding AmSpirit Business Connections, a membership-based referral program aimed at empowering small businesses.

Frank discusses how he stumbled upon networking and referral groups like BNI when starting his law practice, realising the power of helping others and receiving referrals in return. This experience led him to become a student of networking, gaining a deeper understanding of the science and psychology behind building relationships and generating referrals effectively.

Frank highlights the importance of “giving” in networking. He emphasises the need to move beyond just pitching yourself and talking about what you do, and shares how you can make it easier for others to spot potential referral opportunities for you.

 

The conversation also touches on leveraging technology and automation to streamline administrative tasks while prioritising human relationships. Frank shares how his organisation uses tools like QuickBooks and LetSync to integrate data seamlessly between systems, saving time, effort, and money.

Overall, the episode offers valuable insights for entrepreneurs and professionals looking to harness the power of networking and referrals to grow their businesses sustainably. Frank’s wisdom, gleaned from years of experience, provides a refreshing perspective on building genuine connections that lead to mutual success.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Frank Agin? (00:08)
  • How Frank got into networking (02:41)
  • What Frank found most exciting in the shift from a law practice to self-employment (06:40)
  • What Frank found most terrifying in the shift from a law practice to self-employment (10:06)
  • What surprised Frank about networking (12:20)
  • How QuickBooks and LetSync has helped automate Frank’s business (16:21)
  • Three things to consider before investing in automation for your business (20:12)
  • Why people choose AmSpirit over other options (23:12)
  • Three reasons why people don’t get referrals (23:58)
  • Three books Frank recommends for people just starting to get into networking (26:24)
  • Quickfire questions with Frank (27:38)

Resources

Networking Hub

The Road Not Taken by Robert Frost

Dr. Ivan Misner’s Givers Gain

Foundational Networking by Frank Agin

The Go-Giver Leader by Bob Burg

Give and Take by Adam Grant

Quotes

“It made total sense that you could lift up your whole world just helping other people and trusting that they’ll do the same in return.” – Frank Agin

“There’s a lot of necessary evils to business, and they’re mainly administrative. And to the extent that you can automate those sorts of things, the better off you’re going to be.” – Frank Agin

“If you’re looking at something that’s complex that only happens once a year, and requires a high degree of human interactivity, do not automate it. There’s no business case.” – Tim Hyde

Get in touch with FRANK AGIN

040: The Mental MacGyver: Unleashing High Performance with Dr. Robyn Odegaard

040: The Mental MacGyver: Unleashing High Performance with Dr. Robyn Odegaard

The Mental MacGyver: Unleashing High Performance

Can’t quite figure out how to make impactful changes that will unlock your full potential and unleash high performance both in your personal and business life? 

In this episode of More Clients Less Effort, Tim Hyde sits down with Dr. Robyn Odegaard, affectionately known as the “Mental MacGyver.” With 15 years experience as a high-performance and business psychologist, Robyn shares her profound insights into achieving peak performance and overcoming mental hurdles.

The conversation delves deep into Robyn’s remarkable life journey, from growing up in a cult to navigating dysfunctional relationships and ultimately finding her true calling. Her candid storytelling highlights the power of resilience, vulnerability, and self-discovery, offering valuable lessons for anyone seeking personal and professional growth.

Tim and Robyn further explore the art of finding the right confidante or coach, as Robyn shares her insights on the challenges of navigating the coaching and therapy world. With her unique blend of empathy and insightful questioning, she guides listeners on how to overcome imposter syndrome and break free from limiting beliefs.

With a wealth of wisdom and lots of practical advice, this episode is a must-listen for anyone seeking to unlock their full potential, conquer inner demons, and achieve sustainable high performance in both personal and professional endeavours.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Dr. Robyn Odegaard? (00:14)
  • The critical points you need to identify to move forward (01:58)
  • Robyn’s backstory: Growing up in a cult, going through imposter syndrome, and the collapse of her first marriage (03:49)
  • Where Robyn’s competitive drive comes from (06:40)
  • Robyn’s early realisations and her second marriage (07:13)
  • Robyn’s learnings in life that translate over to business performance (11:35)
  • How people deal with the highs and lows in life and business: The emotional subconscious brain, the logical conscious brain, and importance of creating silence (14:12)
  • The value of finding a coach who is a perfect fit for you (17:07)
  • Reconciling resilience and vulnerability as an entrepreneur: The difference between men and women (18:52)
  • How Robyn systemises her business to get client attraction, conversion, and retention (21:47)
  • Quickfire questions with Robyn (26:34)

Resources

Atomic Habits by James Clear

Thinking in Bets by Annie Duke

The Drunkard’s Walk by Leonard Mlodinow

 

Quotes

“I’m really interested in what’s not working currently. You get a much better answer when you start asking, ‘What do you want to be different?’” – Dr. Robyn Odegaard

“If it’s a decision that you can make and then back out of easily, make it, see what happens, and then back out of it if it doesn’t work. If it’s a decision you can’t back out of, then you need to think about it a little more carefully.” – Dr. Robyn Odegaard

“As an entrepreneur we have to wear this armour of resilience. But at the same time, we have to also be incredibly vulnerable to learn and be adaptive to the changes we have to face.” – Tim Hyde

“The whole idea of marketing is to get people who have a problem to want it solved, and like you enough to want to solve it . And then you can just have a conversation about whether you’re a good fit or not.” – Tim Hyde

Get in touch with DR. ROBYN ODEGAARD

039: Selling Made Simple with Reuben Swartz

Selling Made Simple

Do you absolutely hate the sales process, so much so that you dread Monday mornings because it means getting yourself back into the grind again? 

In this insightful episode of More Clients Less Effort, Tim Hyde interviews Reuben Swartz, founder of Mimiran, a CRM designed specifically for independent consultants. Reuben shares the start of his journey working at a software company to starting his own consulting firm, where he struggled with sales and marketing until realising he needed a better approach tailored for solo consultants.

Reuben discusses the importance of clearly defining your ideal client and having intentional conversations with them, rather than trying to be all things to all people. He explains how Mimiran guides users through this process, prompting them to specify exactly who they serve, what they do for clients, and their unique origin story.

Tim and Reuben stress that selling doesn’t have to feel sleazy — it’s about having authentic discussions aimed at genuinely helping those you’re suited to serve. They share actionable tips for leveraging your existing connections and staying top-of-mind through simple interactions like commenting on posts.

If you want to be equipped with practical tools for transforming sales from an energy drain into an enjoyable relationship-building process that consistently yields new clients, this episode is for you.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • An introduction to  Reuben Swartz? (00:20)
  • Reuben’s journey to software development (01:15)
  • Why Reuben favours working with owner/operator-led consulting businesses (06:30)
  • The reasons solo consultants seek help when they start out or begin to struggle in their business (10:59)
  • Two simple steps in the sales process (13:15) 
  • Why it’s challenging to narrow down who it is we serve (15:34)
  • How Mimiran helps consultants turn leads to conversations and the value of consistently connecting with the right people (21:57)
  • The Influence Pyramid (31:22)
  • Quickfire questions with Reuben (32:31)

Quotes

“Your sales process is really simple. Two steps — figure out exactly who you want to talk to, and talk to them. If you do those two things, good things will happen. And if you don’t do those things, you’re gonna struggle.” – Reuben Swartz

“This is the superpower we have. We can be intentional about who we’d really like to work with. This is going to make our lives so much easier, that’s going to let us have greater impact.” – Reuben Swartz

“There’s nothing so liberating as feeling like you have a healthy pipeline. I think one of the mistakes I made that I see time and time again people making is we don’t actively nurture our pipeline. We don’t have those conversations.” – Reuben Swartz

“People love to buy, but they don’t like to be sold to.” – Tim Hyde

“It’s not just visibility and credibility. It’s also likeability that helps you in business.” – Tim Hyde

“You’re probably better in your business than most people. But by doing everything, you can’t do the one thing that moves the needle the most.” – Tim Hyde

Get in touch with REUBEN SWARTZ