Author: Podcast_team

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45: Your Roadmap to Meaningful Business Success So You Can Profit With Purpose with Tim Jones
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45: Your Roadmap to Meaningful Business Success So You Can Profit With Purpose with Tim Jones

Your Roadmap to Meaningful Business Success

Are you tired of the corporate rat race and are looking into finding your true purpose?

In this episode of More Clients Less Effort, Tim Jones, the B Corp Bloke, shares his purpose-fueled journey from selling medical devices to becoming a B Corp consultant extraordinaire.

Get ready to be inspired, enlightened, and entertained as Tim Jones navigates the highs and lows of his journey, leaving you with useful insights and actionable steps to infuse purpose into your own entrepreneurial adventure.

Whether you’re a corporate escapee dreaming of a more fulfilling path or a seasoned entrepreneur seeking a fresh perspective, this episode is a must-listen. Tim Jones’ contagious energy, raw honesty, and practical wisdom will ignite your passion for doing well while doing good. 

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • The five areas your business is assessed against (01:42)
  • The five main pressures for businesses to shape up (05:04)
  • Tim Jones’ awakening from toxic medical sales to meaningful values-alignment (07:55)
  • The difference between profit versus profiteering (18:41)
  • How to uncover the true purpose and meaning behind your business (22:46)
  • The prospecting game-changer that sniffs out emails and supercharges leads (26:37)
  • Quickfire questions with Tim Jones (34:12)

“The difference is profit versus profiteering.Making money is not bad, but it’s how you’re making the money and what you’re doing with the money.” – Tim Jones


“If you’ve got a team of people, if you can instil purpose and meaning into that team and get them aligned behind the why they do what they do and what the impact of what it is that they do, you get that extra 10,15, 20% productivity out of those employees.” – Tim Hyde


“The stat is four times engagement, five times productivity on a task, if you are aligned to the purpose and you understand why you’re doing it and the impact of it, which is why I call it purposeful performance. It is literally a super fuel that if you can connect into it, that will just accelerate your business to the next level.” – Tim Jones


“Think about why did we start this business and who is at the end of our value chain, and what difference do we make? And the key then is to get as many of your company to connect and meet the people that they’re influencing and affecting change on so that they recognize that.” – Tim Jones


“We get that everyone’s in business to make money for themselves and create autonomy and freedom of choice for themselves and their family. But why else do you do what you do? What are you hoping to impact? How do you want to impact people? What legacy do you want to leave?” – Tim Hyde


“There’s lots of these little tools out there that for really minimal cost that you can use in your business. But as long as you’re using them effectively and appropriately, they can add a lot of value. And if you don’t, well, a bit like a car that’s sitting in the driveway and never gets driven. It becomes an expensive car.” – Tim Hyde

Get in touch with TIM JONES

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44: The Shockingly Simple Sales System That Always Works with Jeff Bogensberger
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44: The Shockingly Simple Sales System That Always Works with Jeff Bogensberger

The Shockingly Simple Sales System That Always Works

Would you like to simplify your sales process?  All while creating more purpose along the way?

In this episode of More Clients Less Effort, entrepreneurial visionary Jeff Bogensberger shares his secrets for effortless pipeline growth and how a string of life-changing events inspired him to start The Laughing Otter — a venture using humour to create meaningful change in the world. 

Discover Jeff’s surprisingly simple sales system, the critical mistake most salespeople make, and how following your passion leads to true fulfilment.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Jeff Bosenberger? (00:08)
  • Jeff’s diverse career path that led him to Australia (00:35)
  • The fundamentals of sales haven’t really changed over time (04:00)
  • The inspiring story behind Jeff starting The Laughing Otter (5:00)
  • Where most people go wrong with sales and the biggest mistake you must avoid (09:55)
  • Why you should detach the roles of lead generation from closing (13:30)
  • Sales isn’t fun for you? Consider changing careers (15:04)
  • A simple yet effective follow-up process for keeping your pipelines full (20:18)
  • Why simplicity and consistency are crucial in sales (25:58)
  • Quickfire questions with Jeff (29:16)

Quotes

“I find that when I’m dealing with salespeople who are succeeding, they’re doing the same things that they always have been doing, that successful salespeople have always been doing. And the ones that are failing are the ones that are trying to find shortcuts that just don’t work.” – Jeff Bogensberger

“I see a lot of business owners who are doing this hard slog and not really enjoying the business. If you don’t enjoy it, you have the opportunity to change it to be whatever you want. No one else can change it but you, but you’ve got to have the desire and motivation to go and create that change.” – Tim Hyde

“Sales doesn’t need to be complicated. It just needs to be consistent. And you just have to have some rigour around executing that system.” – Tim Hyde

“The more people you talk to, the more people will buy from you.” – Jeff Bogensberger

Get in touch with JEFF BOGENSBERGER

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43: Behind Australia's Hottest Food Brands with David Burns
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43: Behind Australia's Hottest Food Brands with David Burns

Behind Australia's Hottest Food Brands

Have you ever dreamt of having a food brand?

In this episode of More Clients Less Effort, Tim Hyde dives into the world of food and product development with his guest, David Burns, the founder of DJB Food Group and Creme Design. 

David shares his extensive experience and insights gained from a lifetime in the food sector, starting as a chef and transitioning to a corporate career at Coles before establishing his own successful businesses.

The conversation explores the common mistakes made by food entrepreneurs when presenting their products to major retailers and the importance of understanding the commercial realities, supply chain logistics, and conducting thorough consumer research to ensure product differentiation and resonance with the target audience.

David provides valuable advice on leveraging personal branding, storytelling, and consistent content creation across multiple channels, such as podcasts, social media, and email marketing, to build a strong reputation and effectively market your brand. He emphasises the power of sharing success stories, insights, and tips and tricks to establish thought leadership and attract new clients organically.

The discussion also touches on the future of marketing in the food sector, with David predicting the increasing influence of AI in content creation, as well as the growing importance of brand purpose, sustainability, and ethical practices in resonating with conscious consumers.

Altogether, this informative episode provides valuable lessons and, highlights the significance of strategic planning, personal branding, content marketing, and staying ahead of industry trends while maintaining a purpose-driven approach to product development and marketing.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is David Burns? (00:20)
  • Dave’s transition from chef to corporate career (03:34)
  • Tips to penetrate the major wholesalers and retailers in the food/supermarket industry (06:06)
  • How to position yourself and your businesses at the top of the market (08:36)
  • The value of consistency in your content strategy (11:13)
  • Quickfire questions with David (13:47)

Quotes

“You need to be a little bit careful what you wish for, because it’s hard work. You’ve got to be on the game, you’ve got to have your supply chain in check, you’ve got to be innovative, you’ve got to be good at developing relationships. And most importantly, you really need to work out how you’re going to have a profitable business.” – David Burns

“We use the podcast as a content creation tool to explore stories with customers and partners to then share and create content to post across multiple channels.” – Tim Hyde

“Doing something consistently, even if it’s only once a week, is actually more important than not doing anything at all or doing it inconsistently.” – Tim Hyde

“Have consistent content, share stories about what you’re doing, and put it out through social media on a consistent basis. It builds relationships with prospects so they feel like they know you. And if you don’t do that with some consistency, you won’t get the opportunity to create that relationship and the intimacy with the customer to bring them on.” – Tim Hyde

Get in touch with DAVID BURNS

                Creme Design

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42: The Transformative Power of Self-Discovery with Jeff Sera
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42: The Transformative Power of Self-Discovery with Jeff Sera

The Transformative Power of Self-Discovery

Looking deep into your inner self and cultivating self-love, self-confidence, and self-awareness will benefit both your personal and professional life.

In this engaging episode of More Clients Less Effort, Tim Hyde is joined by Jeff Sera, a self-development expert, Reiki practitioner, and founder of Food 4 Thought. Jeff shares his profound insights on the transformative journey of self-discovery, healing, and personal growth.

The conversation delves deep into Jeff’s transition from fleeing self-work in his early 20s to embracing the responsibility of recognising that our choices shape our reality. Jeff emphasises the importance of introspection, identifying limiting beliefs, and developing self-love and self-confidence to achieve true healing and fulfilment.

As Jeff recounts his experiences, he highlights the challenges of shedding old support systems that may no longer align with your new path. However, he stresses the rewards of looking inward, finding strength within yourself, and attracting like-minded individuals who understand and support your personal evolution.

The discussion also touches on the business implications of self-awareness, vulnerability, and effective communication. Jeff shares practical tips on how to build genuine connections, manage client relationships, and create systems that foster productivity and organisation, such as his unique note-taking and CRM processes.

Throughout the episode, Jeff offers valuable perspectives on cultivating mental fortitude, leveraging underrated tools, such as CRMs and support networks, and the importance of self-care routines. He leaves listeners with an earnest piece of advice — to embrace self-help resources early on, emphasising the transformative power of personal growth.

Overall, this thought-provoking conversation encourages listeners to embark on their own self-discovery journeys, embrace vulnerability, and develop the self-awareness necessary to create lasting positive changes in their personal and professional lives.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Jeff Sera? (00:10)
  • Why people generally don’t turn inward more often (01:27
  • Jeff’s backstory (03:18)
  • The Tall Poppy Syndrome (06:54)
  • Jeff’s biggest realisation: Recognising he’s actually in control in various situations he finds himself in and he has the freedom to choose how to respond (08:50)
  • How self-awareness and authenticity helps you stay aligned with your business values and goals  (11:00)
  • How effective and perceptive communication helps strengthen your influence and enrich your interactions with your team members (14:48)
  • The system Jeff uses to build his business (15:51)
  • The benefits of manually inputting data first before transcribing into your CRM (19:24)
  • Quickfire questions with Jeff (23:51)

Resources

Pinnacle AI

Quotes

“The truth of the matter is you’re in control of everything. Which means that anything that you’re unhappy with in life today is your responsibility.” – Jeff Sera

“Our perspective creates our reality. It’s all words until you experience it, and you live it, and you start to see the pattern of how much we control.” – Jeff Sera

“Communication is very interesting.  You can say the same thing to five different people and you will have five different interpretations. So learning how to effectively communicate with the individual in front of you is extremely important, especially as a business owner.” – Jeff Sera

“We need our ego to be resilient for all the knocks we take in business. But we also need to be vulnerable enough to recognise our own emotions in this particular space.” – Tim Hyde

Get in touch with JEFF SERA

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041: Networking and Referral Marketing with Frank Agin
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041: Networking and Referral Marketing with Frank Agin

Networking and Referral Marketing

Are you networking and pitching, yet still struggling to attract loyal clients to your business? 

In this episode of More Clients Less Effort, Tim Hyde interviews Frank Agin, an expert in networking and referral marketing. Frank shares his journey from being a corporate lawyer to founding AmSpirit Business Connections, a membership-based referral program aimed at empowering small businesses.

Frank discusses how he stumbled upon networking and referral groups like BNI when starting his law practice, realising the power of helping others and receiving referrals in return. This experience led him to become a student of networking, gaining a deeper understanding of the science and psychology behind building relationships and generating referrals effectively.

Frank highlights the importance of “giving” in networking. He emphasises the need to move beyond just pitching yourself and talking about what you do, and shares how you can make it easier for others to spot potential referral opportunities for you.

 

The conversation also touches on leveraging technology and automation to streamline administrative tasks while prioritising human relationships. Frank shares how his organisation uses tools like QuickBooks and LetSync to integrate data seamlessly between systems, saving time, effort, and money.

Overall, the episode offers valuable insights for entrepreneurs and professionals looking to harness the power of networking and referrals to grow their businesses sustainably. Frank’s wisdom, gleaned from years of experience, provides a refreshing perspective on building genuine connections that lead to mutual success.

 WHAT YOU’LL DISCOVER IN THIS EPISODE:

  • Who is Frank Agin? (00:08)
  • How Frank got into networking (02:41)
  • What Frank found most exciting in the shift from a law practice to self-employment (06:40)
  • What Frank found most terrifying in the shift from a law practice to self-employment (10:06)
  • What surprised Frank about networking (12:20)
  • How QuickBooks and LetSync has helped automate Frank’s business (16:21)
  • Three things to consider before investing in automation for your business (20:12)
  • Why people choose AmSpirit over other options (23:12)
  • Three reasons why people don’t get referrals (23:58)
  • Three books Frank recommends for people just starting to get into networking (26:24)
  • Quickfire questions with Frank (27:38)

Resources

Networking Hub

The Road Not Taken by Robert Frost

Dr. Ivan Misner’s Givers Gain

Foundational Networking by Frank Agin

The Go-Giver Leader by Bob Burg

Give and Take by Adam Grant

Quotes

“It made total sense that you could lift up your whole world just helping other people and trusting that they’ll do the same in return.” – Frank Agin

“There’s a lot of necessary evils to business, and they’re mainly administrative. And to the extent that you can automate those sorts of things, the better off you’re going to be.” – Frank Agin

“If you’re looking at something that’s complex that only happens once a year, and requires a high degree of human interactivity, do not automate it. There’s no business case.” – Tim Hyde

Get in touch with FRANK AGIN