Transforming Businesses and Shaping the Future

In this episode of More Clients Less Effort, Tim Hyde chats with his good friend Andrew Lawson, the founder of two successful businesses — Just Ninety and Best Practice Consulting. 

We dive into Andrew’s journey, starting with his impressive 500% turnaround of a dental practice which sparked his passion for business transformation, and then explore his transition from traditional consulting to focusing on training within organisations.

Tim and Andrew share valuable insights on financial discipline, efficient team building, and effective communication. They also give you a peek into how tools such as Hotjar and ChatGPT can help you gain crucial insights into user behaviour so you can work on improving the overall user experience, ultimately saving time and enhancing the content creation process.

During the conversation, Andrew shares the pivotal need to adapt to digital training during the challenges posed by COVID-19 and his unexpected health scare that led him to reevaluate his business model, eventually leading to the launch of Just Ninety.

This episode will equip you with valuable advice and enlightening outlooks that can help you to take your business growth to the next level.


  • How Andrew Lawson got into the consulting business (01:31)
  • Fundamentals of what makes a business successful (04:52)
  • Elements that may make a big difference in allowing a great turnaround each year (07:14)
  • How Just Ninety came about (11:11)
  • Hotjar as a heat map to help you track your website visitors’ behaviour (16:48)
  • LinkedIn as a tool for tapping target clients and ChatGPT for brainstorming ideas for posts (19:56)
  • Fiverr as a tool for hiring experts for specific tasks (23:22)
  • Quickfire questions with Andrew Lawson (25:21)


“Probably my number one tip is you need to differentiate, you need to somehow be able to display to others that you are different. This is what you bring into the table, this is the unique problem or issue that you can help address for them.” – Andrew Lawson

“What I learned over time was the fundamental principles of financial performance in the business and how you perform in a team sense are duplicatable.” – Andrew Lawson

“There are some fundamentals of marketing, regardless of what tool or tactic that you use.  There’s always going to be a new tool or tactic.” – Tim Hyde

“It’s important to know how much you spend because your marketing budget shouldn’t be a limited thing. Your marketing budget, it should be assessed in a context of how much does that generate for my business.” – Tim Hyde

“Really what people just want is competence. I just need to know that you’re competent at what you do. You don’t need to be the best in the world, you just need to be competent.” – Tim Hyde






Get in touch with ANDREW LAWSON



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