Your sales and marketing strategy is critical to your success

At Win More Clients we work with you to ensure you’re putting your resources in the right place at the right time to grow your business exponentially throughout the three phases of the customer lifecycle

attract

Attract

Let’s face it, most consumers aren’t actively looking for your company’s name. More often than not, they’re looking for a solution that satisfies a particular need they have, and will discover you either by accident or because you have a great strategy in place that attracts new website visitors or referrals.

Attract

First rule of business – If you don’t solve a problem big enough that someone is prepared to pay money for it, you have no business. Luckily many people have problems that need your solution. The trick is finding them, stimulating their awareness, and building enough mind share that they consider buying from you, rather than one of your competitors when they’re looking to fix their problem. Rather than trying to sell to everyone however, understanding who your IDEAL client is means you’re more likely to find them, appeal to their needs, and ultimately win them as clients.

Sell

Selling is no longer a matter of creating a product and hoping people will discover it, or even using mass media to tell them about it. Great companies are creating ways to pull their ideal client to them, nurturing them along the buying process, and crafting compelling, no-brainer offers at just the right time.

Sell

We know that consumers have access to more information than ever before. We also know they’re doing their research before they make decisions, and they’re paying more attention to price and value. Some studies show that 82% of consumers research a product or service before they buy, and the fact that you’re reading this suggests you’re doing research before you engage Win More Clients. Increasingly we have to tailor our sales processes to the way our prospects want to buy, and when. Only through earning their trust can we do so.

Wow

Wowing your customers is about providing more than what you promised and creating a delightful experience that they want to repeat, and tell everyone about. While this may seem simple and obvious, because it's what we want as customers ourselves, in our own business it's often overlooked when we get too busy.

Wow

In today’s competitive economy, it takes extra effort to make your business stand out from the others in your industry. Too different and prospects don’t relate to you. Too same same, and you end up commoditised. If you want to develop your brand, it’s important to differentiate your product or service based on value, not price. Consistently amazing your customers each time you interact with them will help them stay engaged with your business for longer, and refer their friends, which makes winning that next client even easier

Why Infusionsoft?

120,000 users trust Infusionsoft’s award-winning automation software, backed by 15 years of helping small businesses succeed and a worldwide community of experts dedicated to your success.

Capture more leads

Don’t miss a single opportunity to engage with your audience

Improve conversion rates

Get in front of the people who want to buy from you at the right moment

Master e-commerce

Provide a seamless online shopping experience, 24/7

Manage the sales process

Easily manage who you follow up with and when

Save more time

Say goodbye to the mundane tasks that hold you back

Certified Customer Value Optimisation Specialists are uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of “funnel” for on-boarding leads and converting those leads into customers, Customer Value Optimisation Specialists are able to plug the “leaks” and deliver a truly OPTIMISED conversion funnel that lowers costs and increases sales.

Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.

Just some of our services that will help skyrocket your business

Sales and Marketing Strategy

Do you know if you’ve got holes in your sales funnel? Are you losing business unnecessarily? We help identify the tools and tactics to precisely target the audience that you’re trying to attract, and implement that in a lifecycle marketing framework which helps you get more customers, grow your sales, and save time. In short, we fix your sales funnel.

Automate your Marketing

Spend time doing what you’re best at. Client relationship management (CRM) and integrated marketing automation tools like Infusionsoft, Ontraport Hubspot and Salesforce can do all the heavy lifting of sales and marketing activities such as nurturing, on-boarding and retaining clients. All while you sleep in some cases. Even better when we deploy them as turn-key solutions integrated with your business systems.

Sales Mentoring and Training

Marketing only takes you so far. At some point you’ll have to exchange handshakes, documents and money. Correct packaging and pricing of your product or service and a good understanding how your prospects buy will ensure that you close more deals, for more money, AND in a shorter timeframe. One on One mentoring or team training for larger organisations makes for happy days for the boss.

Social Media Strategy and Setup

Once upon a time, social media was a group of friends standing around a BBQ. Now its a bit more complicated and involves these technology things. We’ll help unpack where you should be communicating to your clients, help you get your account setup, and develop easy to follow plans and social media tips to help you engage with your prospects and clients.

Some sales and marketing tips from our blog

  • mkt-lab-no-46-rob-miller

Collaboration with Rob Miller – Ep #46 of The Marketing Lab

January 16th, 2017|0 Comments

Welcome to episode 46, brought to you by our refreshment sponsor, Tortured Gum Brewery, and our venue host, the Canberra Innovation Network.

Collaborating with others is a fantastic way to grow your business or access new markets and […]

  • ep45

Google Adwords with Ben Grady

January 10th, 2017|0 Comments

Welcome to episode 45, brought to you by our refreshment sponsor, Tortured Gum Brewery, and our venue host, the Canberra Innovation Network.

In this episode, we chat with Ben Grady, a Google Partner at Private I Marketing, to […]

  • alan-myburgh-marketing-lab

Alan Myburgh – The Marketing Lab ep #44

July 4th, 2016|0 Comments

In episode #44 of the Marketing Lab, we chat with Alan Myburgh, who has a passion for food (he’s a qualified Chef and has even cooked for the Queen!) and helping others with their healthy […]

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