AI Is Shaping the Future of Marketing And What It Means for Your Business Today
AI isn’t just the future of marketing, it’s the game-changer you can’t afford to ignore.
The marketing world is being reshaped by AI. But how can you harness its power to drive your business forward without being left behind?
In this episode, Tim sits down with John Hubbard, a former plasterer turned marketing maven and AI aficionado. They dive into John’s fascinating journey from running a plastering business in 1993 to becoming a fractional CMO and an AI systems specialist.
As AI reshapes the marketing world, adaptability becomes your greatest asset. John shares his unique insights on leveraging AI to grow your business, along with the innovative systems he’s developed to give himself and his clients a competitive edge.
Packed with practical tips, actionable strategies, and real-world examples, this conversation is a must-listen for anyone who wants to stay ahead in today’s rapidly changing marketing landscape.
In a world where AI is rewriting the rules, the future belongs to those who embrace it.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- John’s journey from plastering walls to marketing (01:35)
- The shift from traditional advertising to digital, and how it changed the marketing landscape (03:23)
- How a chance meeting on a plane led John to transition from tradesman to video production (04:47)
- How the explosion of marketing channels in the 2000s complicated the landscape for businesses (07:28)
- Why being good at your craft isn’t enough (11:07)
- Universal principles of marketing and how education-based marketing can be a game-changer (14:30)
- How events remain a cornerstone in marketing strategies, even in today’s digital age (20:21)
- Why John shifted his focus to AI and how it’s transforming his approach to marketing (24:39)
- How John uses AI to validate content topics, ensuring they resonate with audiences and drive engagement (32:33)
- Systemising your content creation and campaign management using AI (41:50)
- Quick-fire questions with John (44:59)
Quotes
“People think there’s a correlation between being good at what they do and the service that they deliver and having lots of clients. And unfortunately, the reality is, there’s no real correlation — you’ve got to be equally good at the marketing side as you are at the deliverables.” – John Hubbard
“It’s not news to anyone, but the money’s in ‘the list’. And I think if you’re able to build a list of people that are in a direct line to the service that you’re selling, and you’re talking about problems that ultimately your service solves, then I don’t think you can go too wrong with that.” – John Hubbard
“Marketing really is one of these things that is a long term play. You need to start before you started, and you need to run it for longer than you think you need to run it for.” – Tim Hyde
“An event strategy is something you repeat, repeat, repeat and continue, dial in, and hone as you go.” – Tim Hyde
“If we don’t create congruence between the person coming through the front door of our shack to buy goods, and we suddenly start talking to them differently from what was on the outside of the shop, they’re going to feel uncomfortable. And an uncomfortable person is not going to progress on to the next day to that buyer journey.” – Tim Hyde
Resources
Australian Film Television And Radio School
Get in touch with JOHN HUBBARD
Website: https://johnkhubbard.com/
