Cultivating Human Connection To Accelerate Your Business Success
Is your business relying too heavily on AI? Could cultivating genuine human connections could be the secret ingredient to your business success?
In this episode, Tim is joined by Greg Smith, a pioneering figure in outdoor education and business transformation. Greg shares his journey from the early days of building a business from scratch in the outdoor education sector to becoming a leading voice in client retention and human-to-human business communication.
Together, they uncover the impact of genuine human-to-human connections in business, discussing practical strategies for building and nurturing these relationships to drive success and growth in today’s competitive market. Greg shares insights and personal anecdotes that highlight the importance of authenticity and real interactions in creating lasting business value.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Greg’s journey starting his business (01:04)
- Making the decision to sell his business to Outward Bound (08:04)
- Learnings from a vendor finance deal (10:48)
- Greg’s lessons in business partnerships (14:20)
- Human-to-human connections in business in a post-COVID world (16:40)
- Tips for nurturing relationships with human-centric communication (27:00)
- Creating unique customer experiences to stand out in a crowded market (30:52)
- The importance of avoiding bland, repetitive pitches (33:01)
- Quick-fire questions with Greg (35:44)
Quotes
“As entrepreneurs, we’re all driven by that desire. We all want to create an impact in some way on the world around us, whether our dreams and ambitions might be just for you and your family, or whether they have a greater, more broader community or global impact.” – Tim Hyde
“It’s not up to us as marketers to sell. It’s not our job to make the sale for you. It is our job to create interest, help you build relationships, and get the attention that you deserve.” – Greg Smith
“The antidote to anxiousness is you and me — human beings working together to have the impact that they want to have and doing their best to support each other.” – Greg Smith
“When you’re a smaller business, you need a system that’s going to interrupt the pattern of attention of more qualified prospects, but also other busy distracted business people, so that you can get their attention for long enough to start a conversation.” – Greg Smith
“Start paying attention to the experiences that you have when you interact with other businesses, whether it’s your local movie cinema or whether it’s the Louis Vuitton store that you walk into — have a look at the experience and go, ‘What is it that I liked about the experience, and how can I apply this to my business?’ And that’s the key.” – Tim Hyde
Get in touch with GREG SMITH
Website: https://buntu.com.au/
