Building a Customer-Centric Culture

In today’s fiercely competitive business landscape, companies constantly search for ways to differentiate themselves and stay ahead of the curve. While there are many strategies that companies can employ to achieve these goals, one approach that has gained significant traction in recent years is radical customer centricity.

In today’s episode of More Clients Less Effort, we will explore the concept of the radical value and how it can help businesses build lasting customer relationships and drive growth with Mark Boundy. Mark Boundy is the founder and CEO of Boundy Consulting and the author of Radical Value, a book focusing on customer centricity. 

Mark shares his extensive experience and expertise in helping companies achieve radical customer centricity. He’ll provide practical insights on creating a culture of customer-focused innovation and building long-lasting relationships with your customers.

Throughout the episode, Mark emphasizes the importance of putting the customer first. He stresses the need for businesses to go beyond the basics of customer service and truly understand their customers’ needs and desires.

If you’re looking for ways to differentiate your business and build lasting customer relationships, you will want to listen to this episode. Mark’s insights and advice will help you to create a customer-centric culture that delivers radical value to your customers and ultimately drives growth and success for your business.



  • Value in a sales context – what is it? (03:05)
  • How to sell value in a compelling way (07:35)
  • Value Pi – what is it and how can it help you? (11:15)
  • Overcoming the pain point of price increases (13:07) 
  • Mark’s sales system that helps him win more clients (19:27)
  • The value of selling on emotions (23:30)
  • The seven outcomes of a sales process (25:52)


“People buy their own outcomes for their own reasons.” -Mark Boundy

“Value is the desirability of those outcomes a customer buys.” -Mark Boundy

“If we don’t have a system, there’s nothing to improve.” -Tim Hyde





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