Is relationship-building essential in business, or is it merely a waste of resources?

In this episode of More Clients Less Effort, Tim Hyde interviews Heather Pearce Campbell, founder of The Legal Website Warrior. Heather shares how she built her legal practice and online business using genuine personal connections and relationship building.

Even fresh out of law school in a difficult post-9/11 economy, Heather started gaining clients by putting herself on a schedule of in-person networking meetings to authentically connect with other lawyers and professionals in her city. She credits these early days of intentional relationship-building activities as the bedrock of her success, even as she transitioned her services online years later.

Heather explains her system for consistently making 5 new connections a day, which involves tracking leads in a spreadsheet, tailoring follow-ups, scheduling calls, and looking for creative ways to serve and make an impact on potential clients. She highlights that this relationship-based approach has not only led to solid business connections, but to lasting personal friendships and robust business growth as well.

The key message Heather and Tim share is that genuine human connections, whether online or face-to-face, can help you build both sustainable success in business and a richer life.