Increase Customer Loyalty

Businesses continually strive to gain a competitive edge however, the golden ticket to success isn’t necessarily found in groundbreaking innovation or cutting-edge products. It’s about creating captivating customer experiences and the critical role of consistent service systems.

In this episode of More Clients, Less Effort, we have invited Vance Morris, an entrepreneur with a remarkable knack for creating lasting customer loyalty. He delves deep into the power of service systems and their undeniable impact.

Vance highlights the critical distinction between an ordinary business and becoming an extraordinary business. Achieving this calls for the deliberate implementation of service systems – systematic processes designed to provide customers with unforgettable experiences.

If you’re looking to transform your business into a customer loyalty powerhouse, join us to discover the impact of consistent service systems. 


  • Vance’s diverse background and interesting professional experiences (02:35)
  • The importance of emotions in creating successful customer experiences (07:55)
  • Building an authentic brand identity that connects on a personal level (11:25)
  • The systems Vance uses to differentiate his business from others (15:47)
  • Rapid Fire Questions with Vance Morris (24:53)


“The only thing that’s going to separate businesses from the competition is the experience they provide.” -Vance Morris

“People buy based on emotions, and then they justify it using their brain.” -Vance Morris

“We don’t need to be the best in the world. We just need to be competent at what we do.” -Tim Hyde

“We’re human to human businesses and that human who is buying from us is going on an emotional journey right between where they were and where they’re going to end up.” -Tim Hyde




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