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Mastering the Flow of Entrepreneurial Success

It may sound cliché but one’s passion, determination, and unwavering commitment to helping others are the foundation of business success. However, the entrepreneurial journey is never smooth sailing and is oftentimes filled with difficult challenges along the way. So how can you as a business owner navigate these challenges and come out stronger on the other side? 

In this episode of More Clients, Less Effort podcast, we delve into the remarkable journey of Sturdy McKee, a seasoned physical therapist and accomplished business coach. He has over 20 years experience in his field and has managed to expand his physical therapy practice to six locations, and also helps business owners achieve their personal and professional goals.

Sturdy shares the valuable lessons he learned in business – the importance of systems, scaling at the right pace, hiring and empowering employees, and understanding customers’ needs while delivering exceptional service. 

His experiences are a testament that challenges, setbacks, and pivotal moments are necessary to achieve a remarkable trajectory. If you’re an aspiring entrepreneur or a business owner looking for guidance, this episode will inspire you to scale and pursue excellence.


  • Steve’s journey from elite athlete to fitness empire builder (03:05)
  • The importance of recognising and acting on the opportunity (07:49)
  • How a simple conversation birthed a global business (11:07)
  • The impact of creating a seamless flow from marketing to sales (16:19)
  • Steve’s techniques to build momentum and desire within sales conversations (18:50)
  • Overcoming objections with understanding to create openings (26:45)
  • Steve’s field-tested system to attract and convert buyers (29:16)
  • Quick Fire Questions with Steve Brossman (38:37)


  • “When people come to you suffering the impact of the problem, that’s the real pain that they want to fix. But if you focus on changing their mind and not their state, you’re going to miss out on a lot of sales.” -Steve Brossman


  • “It is your personality and passion, not perfection that produces profits.” -Steve Brossman


  • “Sometimes there are minor tweaks in what everyone else is doing that opens up a new opportunity with a new market that you might not have actually thought about.” -Tim Hyde


  • “The real skill in entrepreneurship is how to take an idea, market, sell it, and deliver it in a way that people want to keep coming back.” -Tim Hyde



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