Building Leverage and Scalability

The journey of growing a service-based business brings to light two crucial strategies that hold the key to success: leverage and scalability. For business owners with a vision, these concepts offer the means to build a thriving, profitable enterprise.

In this episode of More Clients Less Effort, we discuss building leverage and scalability into service-based business with Michael Buzinski. He aids service-oriented enterprises in removing the time-consuming and bothersome aspects linked to the execution of digital marketing campaigns.

After growing his agency to $2.3 million in revenue, Michael realised he was still experiencing “entrepreneurial poverty” – working hard but unable to pay himself a fair wage as the business owner. It’s the motivation on his mission to help other service businesses avoid the same situation by maximising profitability and revenue growth.

The conversation also highlights Michael’s “The Rule of 26” which covers simplifying digital marketing into three metrics that tangibly impact revenue with a leveraged output. 

Embedding leverage and scalability into a service-based business involves strategic decision-making and effective execution. Michael generously shares his hard-won lessons and insights from his journey so you can avoid entrepreneurial poverty and maximise profitability, don’t miss out on this episode.  


  • Michael’s experience with entrepreneurial poverty and how he got out of it  (02:05)
  • The key difference between product-based and service-based business (07:35)
  • The importance of leveraging resources and people to scale profitably (09:45)
  • What is The Rule of 26 and how does it impact revenue growth (15:25)
  • How to identify your ideal “soulmate” clients (26:30)
  • Strategies that leverage marketing scalability (32:39)
  • Quick fire questions with Michael Buzinzki (37:17)


“When you make less percentage on every dollar coming in the door, that means more dollars have to come in for you to make more money.” -Michael Buzinski

“When you start scaling, you find ways to add value without adding work. And that’s where your profitability comes back into play.” -Michael Buzinski

“Growth is linear but it doesn’t necessarily mean more profitability.” -Tim Hyde

“We have a responsibility as business owners to provide services to clients as well as inform them of worst case scenarios.” -Tim Hyde


The Rule of 26 For Service-Based Businesses: Three Steps to Doubling Website Revenue

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine


Michael Buzinski is a decorated US Air Force veteran, life-long entrepreneur, digital marketing thought leader, and best-selling author. He has built several small businesses, two multi-million dollar enterprises, and marketed over 1200 companies. Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty in America by simplifying the digital marketing strategy process with the Rule of 26. His revolutionary approach helps business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.


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