In this episode of the always awesome Marketing Labs Podcast Daniel and I delve into how and why you should think outside your niche and consider partnering and creating strategic alliances with others to help extend your reach.

We also talk QR Codes, Beer Day Out, Tim’s incredible customer service experience at the Birds Nest, Tescos, my Must Have Marketing Tool Kit, Email Databases and more! And we do it all while enjoying some cold Kooinda Valhalla Golden Ales.

Here are some links from things discussed in the podcast.

• Birds Nest
• Beer Day Out
• Tescos cool use of QR codes in the subway
• Tim’s Must Have Marketing Tools

As always you can follow the podcast directly from Itunes