The Marketing Lab Episode 11 – How to reach your ideal client on a tight budget

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Welcome to Episode 11 – recorded last year but available this year! Big News … we have another sponsor – Tortured Gum Brewery. Craig, from the Brewery, will provide us with the beer to review each episode as long as we’re not doing it first thing in the morning. Be sure to check out the awesome products at www.torturedgumbrewery.com and tell him that we sent you.

In this episode Daniel, and I discuss how you can make your online shopping cart the best it can be and we answer a question from the Canberra Small Business Owners LinkedIn group where Kerry Sleeman asked:

“Basically, how do you market a small business with a small budget that doesn’t have high turnover but still needs to make a high impact to get the returns?”

In answering the question, Daniel talks about a diagram and how a link will be in these show notes but it is still being prettied up so if you are keen to see it, when it is finished, then shoot him an email – daniel.oyston at contentgrasshopper.com.au

Also, in answering the question, we talked Buyer Personas and here are the links we promised.

http://www.copyblogger.com/empathy-maps/

http://blog.hubspot.com/marketing/buyer-persona-100-questions

http://www.contentgroup.com.au/falling-love-persona/

Enjoy.
 

Tim Hyde

Tim Hyde

Tim is an Infusionsoft certified partner, fixer and seasoned business growth strategist with real world business experience. Tim works with coaches, consultants and small business owners to help them get more time money and freedom from their business by optimising and automating the customer lifecycle.

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