This episode Daniel and I run through a practical example of  how you can build a buyer persona and then map content to the buyer decision process/sales process. Get this bit right and it makes all of your marketing much easier.

Make sure you listen to the end (or skip there if you like as we have a tune from a  young, local artist, Ned Philpot, who provides a cracking cover of the Ed Sheeran’s Photograph. Its well worth a listen. We’d love to hear from other emerging artists

as always, we’d like to thank our sponsors , Tortured Gum Brewery and Brainspace.