Marketing automation is one of the new buzzwords in the digital marketing world.

Its a term used to describe how companies are using new digital tools to provide an integrated, single customer view whereby automated workflows, pre-defined scenarios and various customer-driven triggers are set up in a connected and omni-channel way.

In short, it does all the heavy lifting of nurturing, on boarding and client retention once you’ve created an initial customer stimulus though traditional or digital advertising and promotion channels

Here are a few things that perhaps you didn’t know about marketing automation that you should.

Win More Clients are specialists in marketing automation and sales strategy. Contact us for a chat on how it might work in your business