Content marketing has become a bit of a buzzword in the industry in recent years, but many business owners still overlook this basic, and very affordable way of demonstrating expertise and pulling qualified leads into their marketing funnels. Content marketing includes things such as podcasts, like this one with Daniel Oyston of Content Grasshopper, blog posts, video, ebooks,newsletters and other such tools to increase visibility with existing customers and prospects.

Daniel and I discuss what content marketing is, what you should look out for, and common pitfalls.