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The Marketing Lab #13. How to build a buyer persona
This episode Daniel and I run through a practical example of how you can build a buyer persona and then map content to the buyer
The Marketing Lab Episode 12 – Goal setting
Well, it is the new year and if you are like most people then you’ve made some resolutions or at the very least have your
What you didnt know about Marketing Automation
Marketing automation is one of the new buzzwords in the digital marketing world. Its a term used to describe how companies are using new digital
The Marketing Lab Episode 11 – How to reach your ideal client on a tight budget
Welcome to Episode 11 – recorded last year but available this year! Big News … we have another sponsor – Tortured Gum Brewery. Craig, from
The Marketing Lab episode 10. When to get a new website
In Episode 10 of the Marketing Lab, Daniel and I jump into a question that has been asked by lots of my clients this year
Are you ticking your clients boxes?
Have you ever been on a flight but left the airport at your destination without taking all of your luggage off the carousel? No? Of
The Marketing Lab Ep.9 – Branding
Almost into double figures.. In Episode 9 we sit down and chat, and enjoy a beer with, legendary Canberra branding expert, Peter Ring from Altitude
The Marketing Lab Podcast Ep.8
In this episode of the always awesome Marketing Labs Podcast Daniel and I delve into how and why you should think outside your niche and