The LinkedIn Power Move Every Business Owner Is Missing
This episode is for anyone who’s ever thought, “I can’t market that.” Well, you absolutely can, and we’ll show you how.
Tim sits down with Tanya Scotece, a funeral director, educator, business owner, and voice for the voiceless, to unpack what it really looks like to build a brand around service, sincerity, and straight-up grit.
From transitioning industries in her 30s, to mastering LinkedIn without selling, to becoming a trusted expert in a space most people avoid talking about, this one is packed with value.
We explore how personal values, persistence, and platform visibility can intersect to help you win more clients and serve with purpose. Whether you’re in a high-touch, high-emotion industry or simply want to market more authentically, there’s something in here for you.
So if you’re ready to build a business that feels aligned and attracts the right clients without burnout, this conversation is a must-listen. Tanya’s approach to marketing is refreshingly human, and her story proves that you don’t need flashy tactics. You just need clarity, consistency, and a whole lot of heart.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Trusting your instincts when it comes to career pivots, even if no one else gets it (00:21)
- How transferable skills can be your biggest assets when launching a new business (13:10)
- How access to the right expert can save you time, money, and emotional bandwidth (18:20)
- Using LinkedIn as your lead-gen engine without paying a cent (24:11)
- How to move beyond “likes” into actual business conversations on LinkedIn (32:18)
- Why content creation wins and how to stay consistent (36:27)
- What happens when you stop “selling” and start serving (37:15)
- Quick-fire questions with Tanya (37:39)
QUOTES
“I’m not selling to anybody. It’s like, ‘Here’s my stuff, here’s what I can offer. But you know what? I’m just here to make your world a better place, if I can help anybody.’ That’s what I’m about.” – Tanya Scotece
“Put that little 15 minute slot into your calendar that says, manage LinkedIn, respond to comments, send the message to someone you want to talk to, five people that you want to build a relationship with. Start talking to them.” – Tim Hyde
“Create, not consume. The more time we spend in the comment, share, and create space, the more influence we’ll have on everyone below us in the pyramid just to come around to our way of thinking.” – Tim Hyde
Resources
45 Minute One To One Consultation On Career Change Or Navigating The Senior Placement Arena
ABOUT TANYA SCOTECE
In 2019, she launched her business, We Write It Now and has never looked back.
Get in touch with TANYA SCOTECE
