The Visibility Formula To Land More Clients Consistently
As an entrepreneur, the way you present yourself is just as important as the products or services you sell. No matter where you are in your business journey, a seasoned business owner or building your first startup, your personal brand is a magnet, either pulling in the right opportunities or pushing them away.
In this episode, Tim sits down with Kristi Cline, a resume writer turned job strategist and LinkedIn pro, who reinvented her career at 50 and built a thriving business from scratch. While her tools come from the career world, her lessons apply directly to entrepreneurs: how to market yourself, how to make your message skimmable and compelling, and how to leverage platforms like LinkedIn to attract the right clients.
You’ll discover how to position yourself with clarity, avoid the mistakes that make you invisible, and use content and comments to expand your influence.
If you’ve ever struggled with visibility, differentiation, or showing your true value, this conversation will help you reframe, repackage, and reinvent the way you present yourself to the market.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Why you need a future-focused personal brand for the clients you want (03:20)
- Leveraging transferable skills and testimonials to build trust, even if you’re starting fresh (07:40)
- The branding mistake that makes entrepreneurs invisible (13:44)
- Why positioning yourself clearly on LinkedIn is as important as your website (18:08)
- How comments, not just posts, can massively increase your influence and visibility (22:01)
- Quick-fire questions with Kristi (37:41)
QUOTES
“If you’re a business owner on LinkedIn,present your skills and experience in a way that means we’ve done all these things, therefore I can do this for you. Present those things in a way that is meaningful for your target employer or target client.” – Kristi Cline
“As business owners, the real question your market is asking is this, will working with you make my life easier or harder?” – Tim Hyde
Get in touch with KRISTI CLINE
Website: Www.WeWriteItNow.com
LinkedIn: https://www.linkedin.com/in/kristicline-resumewriter/
