Stop Losing Business to Bad Copy. Fix Your Message Fast
Ever felt like your brilliant ideas get lost in translation when you try to put them into words? You’re not alone.
In this episode, we sit down with Louise Harris, a seasoned editor and writer, who shares her insights on transforming complex thoughts into clear, impactful content that resonates with your audience.
From understanding the nuances of different writing styles to leveraging simple tools for client management, Louise offers practical advice for business owners looking to enhance their communication and connect more effectively with clients.
If you’re aiming to connect more deeply with your audience, Louise’s insights offer valuable guidance on crafting content that not only informs but also resonates.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Meet Louise Harris (00:01)
- Real-life triggers behind Louise’s decision to go full-time in her business (02:09)
- Aligning your pricing with your clients’ expectations without undervaluing your work (04:25)
- How clean, clear content beats jargon and turns readers into buyers (06:00)
- Key differences between writing styles so you don’t waste money hiring the wrong writer (07:36)
- How punctuation and audience clarity can make or break your message (09:14)
- A simple spreadsheet system that keeps clients coming in without getting lost in CRM overload (13:35)
- Quick-fire questions with Louise (18:37)
Quotes
“It is a really important thing to think about, when we’re creating content, be it a website, be it a book, be it a flyer. Who is the content for and what is the market that we’re trying to take?” – Tim Hyde
“I learned that if I don’t set aside one day for me, then I’m not doing the work to get the clients. And I think most people don’t do that. They spend all their time on their clients, but they don’t spend time marketing their own business.” – Louise Harris
For more than 30 years, Louise Harris has owned LAST Research and Editing, but before that, she worked in the journalism field after graduating from University of Maryland College of Journalism in 1989. She has written and edited blogs, Web content, press releases, newsletters, SEO content and manuscripts for both fiction and nonfiction; and writes for online and print publications. Her work has appeared in numerous print and online publications. She has edited numerous manuscripts, worked for a small publisher in Baltimore and wrote four novels and a children’s book. She co-authored a book on addiction and ghost-wrote two cookbooks. She wrote a song at age eight and published her first poem and got paid for it at age 12. She lives in St. Petersburg, Fla., with her husband, Patrick, and two cats.
Get in touch with LOUISE HARRIS
Website: https://lastresearchandediting.com/
Website: https://www.alignable.com/hanover-md/last-research-and-editing-2
Website: https://www.connectionsdirectory.com/us/fl/st-petersburg/business/last-research-and-editing
LinkedIn: https://www.linkedin.com/in/louise-harris-2b04bb13/
Facebook: https://www.facebook.com/louise.harris.7315
Youtube: @LouiseHarrisTheLASTWord
