Your LinkedIn Profile Isn’t Getting You Clients. Here’s What to Fix First with Lynne Williams
LinkedIn isn’t your resume, it’s your most powerful sales page, if you know how to use it.
When it comes to LinkedIn, most people are still stuck thinking like job seekers. In this episode, Lynne Williams turns that old narrative inside out. She’ll show you how to reframe LinkedIn as your client-winning machine, not just a static online CV. You’ll get bite-sized, immediately actionable tips on banners, bios, newsletters, events, and profile tweaks that’ll actually get you noticed in all the right ways.
If you’re a business owner who’s sick of posting into the void or getting ghosted by leads, this is the LinkedIn reset you didn’t know you needed.
Tune in, take notes, and transform your profile into a client-converting powerhouse.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Meet Lynne Williams (00:00)
- How adopting a “go-giver” mindset became the strategy that built a thriving, referral-driven business (01:05)
- Discovering LinkedIn as a lead gen tool, not just a job board (03:06)
- How to turn your LinkedIn profile into a trust-building, lead-generating machine with a few smart tweaks (05:13)
- The overlooked section of your LinkedIn profile that can make or break first impressions (07:27)
- How to turn a LinkedIn newsletter into a client-attracting machine (11:54)
- How LinkedIn Audio events quietly build authority and attract opportunities (15:55)
- Showing up regularly in multiple formats builds trust, expands reach, and creates momentum (18:15)
- How consistent value and client trust can turn your LinkedIn profile into a word-of-mouth machine that quietly drives growth behind the scenes (19:35)
- Quick-fire questions with Lynne (20:40)
Quotes
“If you are a job seeker, I believe in optimising your LinkedIn profile with your resume. But if you are not a job seeker, then you could kind of do whatever you want to do, but you never want to attach your resume to your LinkedIn profile.” – Lynne Williams
Lynne Williams, Ed.D. Candidate, is the Executive Director of the Great Careers Group, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes, LinkedIn profiles, and LinkedIn company pages, and focuses on keywords. She is currently working on her doctoral dissertation on the topic of LinkedIn. Lynne was included with other LinkedIn peers on the 2024 list of the Top 50 LinkedIn Experts worldwide and on the same 2022/2023 list. In addition, she was on the Philadelphia list of the Top 15 LinkedIn Experts in 2023.
Get in touch with LYNNE WILLIAMS
Website: https://greatcareers.org/
LinkedIn: https://www.linkedin.com/in/lynnewilliams/
LinkedIn: https://www.linkedin.com/company/great-careers-network/
Facebook: https://facebook.com/greatcareersphl
Instagram: https://instagram.com/greatcareersphl
X: https://twitter.com/greatcareersphl
