The Power of Being Different in Sales and Branding
Sales isn’t about being better. It’s about being different.
In this episode, Jason Zygadlo sits down with Tim to unpack the unspoken rules of sales, branding, and career growth. Whether you’re a sales pro hungry for an edge or an entrepreneur determined to make your brand unforgettable, this episode is packed with real-world tactics, battle-tested strategies, and game-changing mindset shifts that work.
Your ability to differentiate yourself is your greatest advantage. The boldest ideas win, so tune in and get ready to stand out!
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Meet Jason Zygadlo (00:02)
- The creative, borderline “low-grade stalking” strategy that got Jason his first job (01:06)
- Why being different beats being better (04:55)
- How video follow-ups outperform emails and make you unforgettable (17:38)
- The 3 pillars of a strong personal brand (21:32)
- Vulnerability is the advantage most people ignore (28:08)
- How personalised videos make you unforgettable and get you results (31:47)
- Quick-fire questions with Jason (38:02)
Quotes
“If you keep doing the same thing and you’re getting the same result, it’s time to sit back down and create a new plan.” – Jason Zygadlo
“If you’re prepared to do that a little bit more than the other guy, you will immediately stand out. And from a branding perspective, that’s so critical.” – Tim Hyde
“In today’s market, everyone’s doing the same thing over and over and over. Sometimes, being better isn’t necessarily better. Sometimes, being a little bit different is better.” – Jason Zygadlo
“Visibility, credibility, and likability are probably key things to connect with somebody. No one’s going to buy from you if they don’t know who you are.” – Tim Hyde
“Being vulnerable, and not being afraid to ask for help, and seeking out solutions, and different creative ways to grow your business, that’s what it’s all about.” – Jason Zygadlo
Resources
Get in touch with JASON ZYGADLO
Website: https://www.careercoachbyob.com/
LinkedIn: https://www.linkedin.com/in/jason-a-zygadlo-9051311/
