The Hybrid Approach To Business Growth
What makes a newsletter impossible to ignore? Let’s uncover the tools that will whisper to you the secrets to creating irresistible content.
In this episode, Tim sits down with Money and Business Coach Trudy Heins to discuss her unique hybrid model of business coaching and contract management. Trudy sheds light on how she helps entrepreneurs transition from overwhelm to strategic clarity.
Drawing from her extensive background in financial planning and her deep passion for empowering women, she shares actionable insights on leadership, scaling smartly, and reclaiming financial autonomy.
This episode is a must-listen for entrepreneurs who feel stuck or overwhelmed and are looking for a fresh perspective on scaling their business. Trudy’s insights are both practical and deeply inspiring!
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Meet Trudy Heins (00:14)
- What does a contract business manager do? (00:49)
- The gap between strategy and execution — and how contract managers bridge it (02:00)
- Trudy’s foray into financial planning and why she ultimately left the industry (06:07)
- Why some business owners avoid their finances (08:44)
- The power of email nurture sequences (12:18)
- How analytics can turn emails into goldmines (17:43)
- Quick-fire questions with Trudy (19:11)
Quotes
“Finances, I think people have a fear of, because sometimes the reality of finances can be quite confronting. And it will often, if it’s not going the way they thought, they feel like a failure.” – Trudy Heins
“Often, clients will allow you a lot more luxury of time, or what have you, if you actually just communicate with them on a regular basis. It keeps you front of mind, but they also feel like they’re front of your mind.” – Trudy Heins
“There’s definitely a fear of sending too much stuff. But we also recognise that we need enough of a cadence amongst all the other stuff people are getting to own that share of attention.” – Tim Hyde
“There are so many other people out there competing for whatever it is that you’re competing for usually, and without grit — having that dogged determination to get there — you’ll fall by the wayside.” – Trudy Heins
Resources
Trudy’s resource: Business Launch Planner
Discount Code: bizplanning
Get in touch with TRUDY HEINS
Website: https://trudyheins.com.au/
LinkedIn: https://www.linkedin.com/in/trudy-heins-coach/
Facebook: https://www.facebook.com/trudyheinsbusinesscoach/
Instagram: https://www.instagram.com/trudyheins_businesscoach/
