Stop Random Acts of Marketing and Start Winning Clients Effortlessly
Do you want to learn how to turn marketing chaos into effortless client wins?
In this episode, Tim sits down with Prosper Taruvinga, the visionary founder of Live Long Digital and creator of The Online Prosperity Blueprint. From his journey as an immigrant with nothing but a backpack, to scaling businesses from $200K to $2M, Prosper shares invaluable lessons on success, strategy, and the pitfalls of random acts of marketing.
Prosper is proof that with the right mindset, strategy, and determination, you can turn challenges into opportunities. Whether you’re struggling with marketing chaos or looking to scale your business with purpose, Prosper’s insights will inspire you to take the next step toward growth.
Remember, marketing isn’t just about flashy ads or chasing the latest trends. It’s about connection, strategy, and resilience.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Meet Prosper Taruvinga (00:17)
- ChatGPT is all about the user (01:47)
- A book recommendation from Prosper (03:00)
- Prosper’s first taste of digital marketing (04:18)
- Coca-Cola’s timeless strategy that keeps it relevant even in changing times (13:22)
- Why random acts of marketing are a problem and how to avoid them (15:20)
- Redefining SEO as simply educating others (23:31)
- Redefining return on investment and acquisition spend to align with long-term goals (26:11)
- Prosper’s four-step process for capturing, converting, and keeping clients (30:57)
- How nurturing leads over time pays off (36:13)
- Quick-fire questions with Prosper (43:07)
Quotes
“People just really need to figure out: Who am I, who am I selling to, and why should they care to hear my message? And then the rest will figure itself out.” – Prosper Taruvinga
“Too often we have these half built bridges in marketing — random acts of marketing — that are not coherent and don’t lead to a bigger outcome in terms of moving the needle.” – Tim Hyde
“The results that you are achieving in your business right now are a function of the marketing efforts that you put in the front end. The only way that those results are going to change is if you do more marketing, more efficient marketing, or optimise the process between lead and dollars.” – Tim Hyde
“People don’t necessarily care about the features of whatever it is that they’re doing — they care about the future that they are receiving. And if you can just make it as easy and possible for them to actually just jump into the future that they want, why wouldn’t people pay you the big bucks?” – Prosper Taruvinga
“It takes a lot of time for somebody to get to know, like, and trust you. It takes a redemptive amount of touch points, and if you haven’t created those touch points to be consistent enough — out of sight, out of mind.” – Prosper Taruvinga
“The real meaning of legacy is not what we create for ourselves — it’s the impact we create for others.” – Tim Hyde
Resources
The Online Prosperity Blueprint
How To Win Friends and Influence People by Dale Carnegie
How To Lose Friends and Infuriate People by Jonar C. Nader
Get in touch with PROSPER TARUVINGA
Website: https://livelongdigital.com.au/
LinkedIn: https://www.linkedin.com/in/ptaruvinga/
Instagram: https://www.instagram.com/ptaruvinga/
YouTube: The Online Prosperity Show
