Stop Ignoring The Leads Who Already Said Yes
You don’t need more leads. You need to work the ones you already have.
Somewhere in your database right now are people who already raised their hand, they came to a discovery call, downloaded something, replied to an email. And then nothing happened. The question is: did they decide not to work with you, or did you just stop following up?
In this episode, Tim gets to the real reasons follow-up doesn’t happen, including why so many financial services businesses used the ASIC review of lead generation as an excuse to go quiet on all outreach, when the two things have almost nothing to do with each other. He also shares a simple three-touch sequence that feels human, not desperate.
Your next client is probably already in your database. They just need you to care enough to reach back out.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- 00:02 – Why your next client is probably already in your database
- 00:45 – The costly mistake of confusing cold outreach with warm follow-up
- 02:43 – What a dormant database is actually worth in real numbers
- 04:30 – How reframing follow-up as customer service changes everything
- 06:00 – A simple three-touch follow-up sequence that doesn’t feel pushy
